Monday, December 11, 2023

Yankee Candle Announces Return to Williamsburg

Yankee Candle opened a pop-up store for the holiday season in the Williamsburg Premium Outlets last year. (WYDaily file)

WILLIAMSBURG — Williamsburg Premium Outlets today announced the addition of several new retailers at Williamsburg’s outlet and value retail shopping destination, including a new permanent Yankee Candle store. 

Williamsburg has been without a permanent Yankee Candle location for three years — but fans of the brand will be happy to know the store is back for good starting this fall. The new store will be located next to The North Face and The Children’s Place. 

Yankee Candle previously opened a temporary pop-up shop in the outlet for last year’s holiday season.

In addition to Yankee Candle, the outlet also announced two new retailers joining the center in time for back-to-school shopping.  

  • Columbia, a leading creator of innovative apparel, footwear, accessories and equipment for outdoor enthusiasts will open a pop-up clearance store. The pop-up store, open through the end of 2023, will offer deeply discounted prices on Columbia brand items.  
  • Stone Haven, which carries a handcrafted selection of natural stones, crystals, beads, jewelry, and other unique, collectible products will be located next to Sperry and Michael Kors Outlet.

The former Yankee Candle location was sold to Uptown Alley, a family-friendly entertainment center that is scheduled to open in the spring.

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