
DSHR notes Columbus Day weekend is the second-deadliest holiday weekend of the year. During the 2024 Columbus Day weekend, there were 106 alcohol related crashes with four fatalities and 66 people were injured throughout Virginia, according to the DMV Highway Safety Office.
DSHR wants everyone to plan ahead and designate a sober driver:
- Never drive while impaired
- Do not let a friend drive if they have been drinking or using drugs
- There is never an excuse to drive under the influence
- Arrange a sober ride home or use DSHR’s 757 Sober Ride by visiting www.drivesafehr.org/757-sober-ride
DSHR’s two 757 Sober Ride opportunities for the Columbus Day holiday weekend are:
- 3 p.m. Saturday, Oct. 11 – 3 a.m. Sunday, Oct. 12
- 3 p.m. Sunday, Oct. 12 – 3 a.m. Monday, Oct. 13
Powered by Lyft, individuals 21 and older who are celebrating with alcohol, legal or illegal drugs may take advantage of this ride, up to $15, by following these steps:
- Download the Lyft app to your cell phone
- Go to drivesafehr.org/757-sober-ride to get the 757 Sober Ride promo code
Instructions for redeeming the code are available at drivesafehr.org/757-sober-ride.
“Impaired Driving can come with a huge cost. Your freedom, a loved one or someone else’s loved one” said Brian Hennessy, Chairperson of DSHR’s Impaired Driving Prevention committee. “Make the right choice by choosing 757 Sober Ride or allow a designated sober driver to take you home safely without any incidents.”

