Greater Williamsburg’s newest supermarket has announced the date of its grand opening.
Earth Fare will open for business June 27 in Midtown Row on Monticello Avenue, according to a press release.
The natural and organic specialty grocery store will celebrate its grand opening with giveaways, contests, free samples and live music.
The store’s first 500 customers in line will receive a “mystery gift card” that is valued up to $1,000.
Shoppers can also enter to win one of up to 20 gifts cards for $100 in advance of the grand opening.
The grand opening will kick off at 7 a.m. with a ribbon cutting, followed by a presentation of a check to the R.F. Wilkerson YMCA. The check will help fund the YMCA’s Give a Seed, Plant to Feed garden program which helps foster healthy eating and social responsibility.
“At Earth Fare, we are passionate about helping the communities we serve make the connection between clean food and longer, healthier, happier lives,” said Earth Fare president and CEO Frank Scorpiniti. “Since 1975, we’ve been proudly helping customers make healthier food choices easy and enjoyable, and we take great pride in expanding our presence to the Williamsburg community.”
Earth Fare has more than 40 stores across the Mid-Atlantic, Southeast and Midwest. The Williamsburg store will be the company’s third in Virginia and will be one of the anchor tenants of the Midtown Row Redevelopment project.
In addition to its organic products, the store will feature a café and juice bar, which will sell made-to-order smoothies and juices. Earth Fare also has a pizza station, salad bar, hot foods bar and a sandwich counter.
The company is committed to its “food philosophy,” pledging the food it sells is free of added hormones, artificial and trans-fats, artificial sweeteners and high fructose corn syrup, artificial preservatives, antibiotics and more.
The Williamsburg Earth Fare store will be managed by David Berger, who spent nine years with Whole Foods before joining the grocery chain in March 2017. The store will also employ about 130 people.
