The skateboard and apparel store will close its doors at 4348 Holland Road on June 26 and is offering 50 percent off its Nike and Adidas products until then. The new location, at 733 Granby St., could open by September after design and construction is finished, owner Jason Hawkes said.
“I wanted to grow the business, I wanted to evolve, and I couldn’t really do that in Virgina Beach,” said Hawkes, a 30-year skater. “I couldn’t find a good location at a good price or enough space at a fair price.”
The Granby spot is 3,000 square feet — about three times the size of the 975-square-foot Holland Road space, Hawkes said. He has two employees but plans to hire more if things go well in the NEON District, where he will be able to offer a wider selection of parts and apparel because of the larger footprint, he said.
Cardinal has a team of 11 skaters who represent the store. The business has more than 3,000 likes on Facebook and more than 7,000 on Instagram.
“We’ve got a big following,” Hawkes said. “We’re a small business, but in the skateboarding field, we’re fairly big, comparatively speaking.”
Chaney Cheatham, who’s worked at Cardinal for about 8 months, said the new location aligns well with the shop’s themes.
“We’ll be in the arts district, and skateboarding, in my opinion, is an art form,” Cheatham said.
Hawkes is looking forward to expanding his customer base with the new address.
“Thanks to everyone who’s supported us through the years,” he said. “We hope that they can handle a 10 minute ride to Norfolk to support us, because I think it will be worth it.”
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