Wednesday, January 19, 2022

Williamsburg City Council to Discuss “Williamsburg Live Event” At Upcoming Meeting

(Courtesy of City of Williamsburg)

WILLIAMSBURG — The Williamsburg City Council will meet for its last city council work session of the year on Mon, Dec. 6, 2021, at the Stryker Center.

The meeting will feature a discussion of the outcomes of the 2021 Williamsburg Live Event, and a preview of the 2022 event as part of the Virginia Arts Festival. The Williamsburg Live discussion will be presented by the general manager/producer Scott Jackson, and the Executive Director/Artistic Director Rob Cross.

The discussion will feature a 28-slide PowerPoint that presents various statistics about the event and compares the years 2019 and 2021.

According to the slideshow, Williamsburg Live in 2019 sold about 6,459 total tickets and 3,966 were out-of-town buyers. Compare those figures to this year, in 2021, where there were 2,004 total tickets and 387 out-of-town buyers.

In 2019, visitors came to Williamsburg live from 34 states plus Washington D.C. and 3 foreign countries. In 2021, visitors came from 22 states plus Washington D.C.

Other topics from the PowerPoint include:

  • Marketing & Social Media Strategy that are used to help promote the cities event.
  • Examining the cities in Virginia and in other states of where patrons are traveling from.
  • A 2022 Williamsburg Live Preview that will present upcoming musical talent to be features at Williamsburg Live including Mandy Moore, Jason Isbell & The 400 Unit, and Martina McBride.
  • Chamber Music Concert for Spring 2022: “Olga Kern and Friends”.

Locals seeking more information about the upcoming meeting or about the city council schedule can visit the Williamsburg Civic Website.

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