WILLIAMSBURG — LifeSafer ISA joined the Gweedo Memorial Foundation to showcase its Intelligent Speed Assistance technology at the foundation’s annual Keys to the Future fundraising event held New Year’s Eve at the DoubleTree Hotel in Williamsburg.
LifeSafer is a leader in advanced vehicle safety technology. At the event, which featured an afternoon teen safety and technology showcase teens, parents, driving schools, and local safety advocates had the opportunity to test drive vehicles equipped with the ISA technology, getting a firsthand look at how active, real-time speed limiters can train inexperienced drivers and help reduce the risk of injuries and deaths caused by excessive speeding.
“We invited LifeSafer to join us today so our community could experience this lifesaving technology for themselves,” said Tammy McGee, mother of Conner and founder of the Gweedo Memorial Foundation. “We wanted young drivers to see how much speed really matters. We also hoped they would learn how tools like ISA can help keep them safe. If even one family left knowing how speed affects crashes, that’s a success. And if they felt empowered to make safer choices, the day was worth it.”
Tammy McGee founded the Gweedo Memorial Foundation after the tragic loss of her 16-year-old son, Conner, in 2019. The foundation’s mission is to educate new teenage drivers and their parents on the dangers of destructive driving decisions. The foundation has been a leader in teen safe driving education. McGee speaks locally and nationwide to schools and organizations, eager to spread the word about Conner’s 100% preventable tragedy and how to they can stay safe on the road.
“Thank you to Tammy for inviting us into this community and for the opportunity to participate in your mission to save lives,” said Michael Travars, President of LifeSafer. “We love how ISA teaches and empowers teens to build confidence behind the wheel. We are excited about the difference that this technology will make for the next generation of drivers.”
For more information on the LifeSafer ISA technology, visit lifesaferisa.com. For more information on the Gweedo Memorial Foundation, visit connergweedo.com.