WILLIAMSBURG – Alewerks recently announced the launch of a refreshed brand identity — calling it “a dynamic evolution that reflects the brewery’s unwavering dedication to quality, artistry, and community.”
Alewerks said at the core of its rebranding initiative is a renewed commitment to the values that have defined it since its inception: honoring tradition while pushing the boundaries of craft innovation.
Alewerks adds with its :rich heritage rooted in meticulous craftsmanship,” it has always believed in the power of craft beer to bring people together.
“We are beyond excited to unveil our new look, which embodies the passion and dedication we pour into every pint,” said Geoff Logan, Brewmaster and Managing Member at Alewerks. “This fresh identity aligns with our mission to prioritize quality over hype, ensuring that our customers always know they are getting one of the best portfolios available.”
It’s not just new packaging, as Alewerks will be launching new brands and recipes.
“The addition of Intentional Stout is rooted in our commitment to a well-rounded portfolio steeped in tradition, not trends,” said Alewerks Operations Director Michael Claar. “We’re launching a playful new Spring Seasonal named Tropical, a blonde ale brewed with mango and guava, while our West Coast style Anywhere IPA has a new recipe and a new style, Double IPA.”
Look for new brands and new packaging on shelves in early 2025 with more additions and changes to come throughout the year.
Alewerks will celebrate the release of several new flavors on Saturday, Jan. 18, at its taprooms with a day of “celebration, camaraderie and craft.”
Guests will be among the first to sample an array of new offerings and browse an exclusive line of fresh merchandise and apparel inspired by Alewerks’ “innovative spirit,” it said.
For more information about Alewerks and upcoming releases, visit its webpage or social media.