Saturday, June 15, 2024

Earth Fare unveils new promotions for grand opening

Earth Fare will open in late June. Construction continues on the store. (Andrew Harris/WYDaily)
Earth Fare will open June 27. Construction continues on the store. (Andrew Harris/WYDaily)

There’s more in store for the grand opening of Williamsburg’s newest supermarket.

Earth Fare opens in Midtown Row on Monticello Avenue Wednesday, June 27.

The retailer announced in a press release Wednesday the grand opening will extend through Sunday, July 1.

Shoppers will each receive one free reusable tote bag with each Healthy Rewards sign up, according to the release. By signing up for Healthy Rewards, Earth Fare shoppers can unlock exclusive offers, keep digital receipts and earn free perks.

There will also be vendor demonstrations and free samples throughout the store during the first day of business, spokesperson Kyle Johannsen said.

“Pretty much every corner and area of the store there will be a vendor set up,” Johannsen said. “You will walk in and see something everywhere.”

She added the list of vendors is currently unavailable.

A “Summer Celebration” that includes kids activities, giveaways, free samples and live music from a DJ will take place Saturday, June 30 between noon and 3 p.m.

The first 100 customers in line both June 30 and Sunday, July 1 will receive a 20-percent-off coupon for their entire purchase.

The retailer had previously announced the first 500 customers in line June 27 will receive “mystery” gift cards, which are valued between $5 and $1,000. One lucky customer will walk away with the $1,000 card.

The grand opening will kick off at 7 a.m. June 27 with a ribbon cutting, followed by a presentation of a check to the R.F. Wilkinson YMCA. The check will help fund the YMCA’s Give a Seed, Plant to Feed garden program which helps foster healthy eating and social responsibility.

Shoppers can also enter to win one of up to 20 gifts cards for $100 in advance of the grand opening.

Earth Fare has 40 locations across the Mid-Atlantic, Southeast and Midwest, each of which sell a variety of natural and organic products.

Correction: The article has been updated to reflect the name of the YMCA.

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