Saturday, June 13, 2026

Developer unveils plan for Williamsburg Shopping Center

Broad Street’s redevelopment strategy for Midtown calls for the addition of landscaped pedestrian boulevards, a public plaza, art, sidewalks, bike lanes, new residential buildings, new storefronts and a new hotel. (Courtesy Broad Street Realty)
Broad Street’s redevelopment strategy for Midtown calls for the addition of landscaped pedestrian boulevards, a public plaza, art, sidewalks, bike lanes, new residential buildings, new storefronts and a new hotel. (Courtesy Broad Street Realty)

A developer will present its plans for revitalizing the Williamsburg Shopping Center next week, according to a news release.

Broad Street Realty LLC, a commercial real-estate developer based in Bethesda, Md., will present its vision to the City of Williamsburg’s Architectural Review Board on July 11, the release said.

“We have worked hard with stakeholders in the community and city representatives to come up with a shared vision for what could be accomplished at the premier gateway location in Williamsburg,” Michael Jacoby, CEO of Broad Street said in the release.  

Broad Street Realty purchased the shopping center for $13.3 million on Jan. 6. The firm’s proposed plan affects the area surrounding the intersection of Monticello Avenue and Richmond Road, an area Broad Street refers to as Midtown.

The City’s biannual Goals, Initiatives, and Outcomes for 2017-18 list Midtown as a region ripe for redevelopment. As stated in the GIOs, the city hopes to, “Pursue the vision for Midtown as a pedestrian‐friendly shopping and entertainment hub based on vertical mixed‐use.”

Broad Street’s redevelopment strategy calls for the addition of landscaped pedestrian boulevards, a public plaza, art, sidewalks, bike lanes, new residential buildings, new storefronts and a new hotel.

Existing businesses that will be retained include Sal’s by Victor, Food Lion and the Virginia ABC store.

“With new sidewalk cafes, food and entertainment options and streetscape improvements, Midtown Williamsburg will provide an environment that all of Williamsburg can enjoy for many years to come,” the release said.

Full site plan below:

(Courtesy Broad Street Realty)
(Courtesy Broad Street Realty)
Joan Quigley
Joan Quigley
Joan Quigley is a former Miami Herald business reporter, a graduate of Columbia Journalism School and an attorney. Her writing has appeared in the Washington Post, TIME.com, nationalgeographic.com and Talking Points Memo. Her recent book, Just Another Southern Town: Mary Church Terrell and the Struggle for Racial Justice in the Nation’s Capital, was shortlisted for the 2017 Mark Lynton History Prize. Her first book, The Day the Earth Caved In: An American Mining Tragedy, won the 2005 J. Anthony Lukas Work-in-Progress Award.

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