HAMPTON ROADS — Drive Safe Hampton Roads (DSHR) and Lyft are teaming up to offer free or reduced-fare rides to alcohol-impaired drivers throughout Norfolk, Virginia Beach, and Williamsburg this Independence Holiday Weekend.
757 Sober Ride will be available from 4 p.m. Sunday, July 3 until 4 a.m. Tuesday, July 5. Area residents 21 and older celebrating with alcohol may download the Lyft app and enter the 757 Sober Ride code in the app’s payment tab (under the Add Lyft Pass option) to receive their no-cost (up to $15) safe transportation home.
“Using Lyft as an alternative to impaired driving is a smart option for individuals and for reducing social harm in their communities,” said Kamillah Wood, Director of Public Policy for Community Safety at Lyft. “Roadway Safety Programs like in Hampton Roads and Lyft’s public partnerships empower communities with safer options for themselves and those around them.”
In 2021, there were 119 alcohol-related crashes, 66 injuries and two deaths on Commonwealth roads from June 30 to July 4, according to Virginia Department of Motor Vehicles Highway Safety Office.
DSHR’s 2022 Independence Day 757 Sober Ride promo code will be posted at 3 p.m. Sunday, July 3 on DriveSafeHR.org/757-Sober-Ride. It is only valid for the 36-hour period from 4 p.m. Sunday, July 3 until 4 a.m. Tuesday, July 5. It is valid for new and existing Lyft users while supplies last and subject to Lyft’s terms of service.
757 Sober Ride is currently offered through Lyft coverage areas originating within the cities of Virginia Beach, Norfolk, and Williamsburg. In October, the program, patterned after the Washington Regional Alcohol Program’s SoberRide, will expand to all cities in the Southside and Peninsula and will also include additional holidays.
Drive Safe Hampton Roads (DSHR) is a non-profit regional coalition with the goal to increase the community’s involvement and awareness of traffic safety issues. Sponsors of DSHR’s 2022 757 Sober Ride campaign include the Christopher King Foundation and the Virginia Department of Motor Vehicles.