HAMPTON ROADS — Drive Safe Hampton Roads announced it is sponsoring four 757 Sober Ride opportunities for Halloween.
Over the 2024 Halloween weekends — Oct. 25-27, and Oct. 31–Nov 3 — there were 2,942 crashes, 1,468 traffic-related injuries and 31 fatalities on Virginia’s roadways, according to the Virginia DMV Highway Safety Office. Of those, 193 of those crashes were alcohol related, with 123 injuries and 14 fatalities — 45%.
DSHR is asking those who plan to celebrate to make a plan and arrange a sober ride home using 757 Sober Ride by visiting drivesafehr.org/757-sober-ride.
“Celebrate responsibly by choosing 757 Sober Ride or designating a driver before drinking. Remember, ‘Buzzed Driving is Drunk Driving’ and impaired driving crashes and the injuries and deaths associated with them are 100% preventable! Be smart, plan ahead, and use 757 Sober Ride to get home safely. The life you save may be your own, or someone you love,” said Drive Safe Hampton Roads’ Impaired Driving Prevention Chairman Brian Hennessy.
DSHR’s four 757 Sober Ride opportunities for Halloween:
- 5 p.m. Friday, Oct. 24–3 a.m. Saturday, Oct. 25
- 3 p.m. Saturday, Oct. 25–3 a.m. Sunday, Oct. 26
- 5 p.m. Friday, Oct. 31–3 a.m. Saturday, Nov. 1
- 3 p.m. Saturday, Nov. 1–3 a.m. Sunday, Nov. 2
Powered by Lyft, DSHR said individuals 21 and older celebrating with alcohol, legal or illegal drugs may take advantage of this ride, up to $15, by following these steps:
- Download the Lyft app to your cell phone.
- Go to drivesafehr.org/757-sober-ride to get the 757 Sober Ride promo code.
- DSHR’s Halloween 757 Sober Ride campaign promo codes will be posted at either 3 p.m. or 5 p.m. on each day of the campaign for the individual sessions, depending on the starting time of the session. Codes are not interchangeable with other sessions and will only work if used during the above-stated times for rides originating from or having a destination within Hampton Roads.
- Enter the 757 Sober Ride promo code in the app’s “Payment” tab located under the “Add Lyft Pass” option.
- Receive a sober ride home, up to $15.
The offer is valid while supplies last and subject to Lyft’s Terms of Service.
Supporters of the 2025 757 Sober Ride campaigns are Drive Safe Hampton Roads and Huffman & Huffman Brothers-in-Law. Campaigns are funded in part by a grant from the Virginia Department of Motor Vehicles.
