HAMPTON ROADS — Drive Safe Hampton Roads announced it is sponsoring two 757 Sober Ride opportunities for Memorial Day weekend.
“Impaired drivers can face jail time, and the monetary impact is devastating. On average, a DUI can easily cost $10,000 in attorney fees, fines, court costs, lost time at work, higher insurance rates, car towing, and more. Impaired driving crashes, the resulting injuries and deaths are 100% preventable. Be smart, plan ahead, designate a sober driver or use 757 Sober Ride to get home safely. The life you save may be your own, or someone you love.” said 757 Sober Ride Chairman Brian Hennessy.
The two opportunities are:
- From 6 p.m. Sunday, May 25 to 3 a.m. Monday, May 26
- From 6 p.m., Monday, May 26 to 3 a.m. Tuesday, May 27
Powered by Lyft, those 21 and older celebrating with alcohol, legal or illegal drugs may take advantage of this free — up to $15 — service by following these steps:
- Download the Lyft app to a cell phone
- Go to drivesafehr.org/757-sober-ride to get the 757 Sober Ride promo code
- DSHR’s Memorial Day 757 Sober Ride campaign promo codes will be posted at 6 p.m. on Sunday, May 25 and at 6 p.m. on Monday, May 26 (codes are not interchangeable)
- Enter the 757 Sober Ride promo code in the app’s “Payment” tab (under the “Add Lyft Pass” option)
- Receive a no-cost (up to $15) sober ride home
The code will only work if used during the above-stated timeframe for rides originating from or having a destination within Hampton Roads, are valid while supplies last and subject to Lyft’s Terms of Service.
According to the Virginia DMV Highway Safety Office, 19 people were killed and 860 were injured in 1,696 crashes over the 2024 Memorial Day weekend. Seven of the fatalities were alcohol-related.
Supporters of the 2025 757 Sober Ride campaigns are Drive Safe Hampton Roads, Huffman & Huffman Brothers-in-Law, and are funded in part by a grant from the Virginia Department of Motor Vehicles.
