RICHMOND — Virginia529 is rebranding its flagship education savings plan as Invest529, and rebranding the organization as Commonwealth Savers, it was announced.
According to the former Virginia529, “Commonwealth Savers” reflects an expanded mission that has grown beyond tax-advantaged savings options for education, to include disability and retirement, positioning the organization as a “national leader in comprehensive financial wellness.”
In addition to Invest529, Commonwealth Savers oversees ABLEnow, one of the country’s largest savings programs for individuals with disabilities, and RetirePath Virginia, a retirement savings program. Both are available to nationwide, the organization said. Commonwealth Savers also manages SOAR Virginia, a statewide initiative that aims to make post-high school education more affordable and accessible to all.
The rebrand helps clarify that while it continues to provide the same education savings options, its mission has expanded to include additional savings opportunities beyond education, according to the organization.
“As we change our name and expand our offerings, some things will never change. We remain dedicated to empowering savers to be capable, confident, and in control of their future,” said Mary Morris, CEO of Commonwealth Savers. “Our commitment to providing great service to every customer remains at the core of what we do. Our new name reflects our expanded mission and means we now offer even more accessible, affordable, and tax-advantaged ways to save for life’s important milestones — from education to disability and retirement savings.”
The new Invest529 and Commonwealth Savers brands will soon appear across the organization’s website and materials in what is planned to be a seamless transition, it said.
