WILLIAMSBURG — Morgan Cordle, Head Coach and CEO of 757swim, announced she has accepted a position with Visit Williamsburg to enhance sports tourism in the Historic Triangle.
The Williamsburg City Council, James City County Board of Supervisors, and York County Board of Supervisors approved the development of a 200,000-square-foot indoor sports facility near the Colonial Williamsburg Visitor Center in December.
Cordle founded 757swim with 40 athletes in 2015 and has since grown the organization to 350 competitive swimmers, negotiated the purchase of the WISC aquatic facility, and launched a robust swim lessons program that provides scholarship opportunities for underprivileged children in our community, the organization said in a press release.
“Morgan is an asset because of her extensive experience, innovative thinking, and unwavering dedication to advancing sports tourism in Williamsburg,” said Julia Smyth-Young, Interim CEO of Visit Williamsburg. “We are excited to have her expertise and passion on board as we continue to grow and attract visitors to our iconic destination.”
While it was a difficult decision for Cordle to leave 757swim, she said the opportunity to have an impact on the greater Williamsburg area was one she couldn’t pass up.
“I am excited to bring my passion for sports tourism to this position,” shared Cordle. “While it’s bittersweet to leave 757swim, I see this as an incredible opportunity to make a broader impact in the Williamsburg area. I’m grateful for the journey with 757swim and for the support of our athletes, families, and staff. The swimmers that I have had the privilege of coaching feel like an extended part of my family.
“I will undoubtedly miss the daily interactions, the shared victories, and the moments of growth and triumph that come with coaching. The camaraderie forged through countless hours of practice, competitions, and team events will be deeply missed,” continued Cordle. “I am confident that the foundation we’ve built will continue to thrive under new leadership.”
The 757swim Board of Directors is inviting members of the community to attend a celebration reception in honor of Cordle on Saturday, May 11 from 4-6 p.m. at the Greenspings West Clubhouse.
Current Associate Head Coach Amy Cory has been promoted to head coach following Cordle’s departure in May, 757swim said. Cory was named Virginia Swimming’s Age Group Coach of the Year in 2023 and has coached for 757swim since 2017.
Cordle will continue to serve the organization as a special advisor to the 757swim Board of Directors, it said.
