Thursday, April 18, 2024

Brews and Bites: Pierce’s Pitt BBQ

(Pierce’s Pitt BBQ)

WILLIAMSBURG — Just off Interstate 64 in Williamsburg sits a legend — Pierce’s Pitt Bar-B-Que is preparing to celebrate 52 years of business in the community.

Renowned for its service, pit-smoked barbecue and Pepsi products served in its famous yellow cups, Jay Pierce, owner of Pierce’s Bar-B-Que, grew up in the business. He learned it from his mom and dad, who opened a small roadside place when Pierce was a young boy. After the passing of his parents he took over to carry on the legacy.

(Pierce’s Pitt BBQ)

Pierce’s style of barbecue sauce was created by Doc Pierce’s family in Tennessee. He brought the vinegar/tomato-based sauce to Williamsburg and chose to smoke the Boston Butts on an open pit smoker, which is the way Pierce’s cooks its barbecue all these years later.

With both indoor and outdoor seating, Pierce’s caterers to everyone: families, white collar and blue collar workers, college students and retirees. Even pets are welcome. Pierce’s believes barbecue is meant for everyone.

Its best-selling special is the JC Special, which comes with a jumbo pork sandwich, fries and a drink, but, Pierre’s claim to fame is its Pulled Pork BBQ.

“I think what sets us apart is our longevity and the history that comes with being in business for so long, people come in with memories from when they are a kid and sharing the same memories with their kids now,” said Nicole Pereira, Director of Operations.

(Pierce’s Pitt BBQ)

Pierce’s Pitt Bar-B-Que is open daily from 11 a.m. to 8 p.m. (only closed on Thanksgiving and Christmas Day). Reservations are not required. Visit Pierce’s Pitt Bar-B-Que’s webpage for more information.

Read more about owner Jay Pierce and the history of Pierce’s here.

Brews and Bites is a feature series that showcases locally-owned food and drink establishments in the Historic Triangle. If you would like to submit a business to be featured, please send an email to

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