Friday, April 12, 2024

In The Know With Visit Williamsburg: March 2024 [AUDIO]

Visit Williamsburg is the official destination marketing organization for Williamsburg, Jamestown and Yorktown with a mission to drive overnight visitation to the area. Interim CEO Julia Smyth-Young and Chief Marketing Officer Jennifer Case came to the Tide studio to share their latest efforts to attract tourists to Greater Williamsburg, including an $11 million advertising campaign, leveraging influencers, new ambassador and co-op programs, and more. They also explained just how vital tourism dollars are to the local economy. Listen here:

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