WILLIAMSBURG — Local husband and wife duo Jason Doyle and Melissa Cheek are slated to open a Teriyaki Madness franchise in Williamsburg this fall.
Teriyaki Madness is an Asian quick-service concept that claims to be the number one Fastest-Growing Big Restaurant Chain in the U.S. according to the industry magazine Restaurant Business. The brand stood out to Doyle and Cheek because of the food quality, healthy options, and simple menu.
Doyle and Cheek met more than nine years ago on the job at a Virginia McDonald’s. They both started working for the same reason: to earn some extra gas money when they were teenagers. The pair started off as crew members and eventually became supervisors for the franchise.
After nearly 40 years of experience in the industry, the couple decided to begin running their own quick-service restaurants, deciding to pursue a franchising opportunity with Teriyaki Madness.
“The food is just amazing. It just really resonated with us, the healthy options they have and it’s food that makes you feel good when you’re serving it to your guests. That was important to us,” Doyle explained.
Currently, there are only two Teriyaki Madness franchises in Virginia. The couple has already purchased the current Virginia Beach location and hopes to open another two restaurants later this year.
“We love the [Williamsburg] area, it’s close to home, and we wanted something in our backyard,” Doyle said.
The Teriyaki Madness Williamsburg location plans to open in late October or early November and will be located in the Lightfoot Marketplace next to the AT&T store.
For more information about Teriyaki Madness, visit its official website.
