Christmas shopping starts at the Williamsburg Premium Outlets Saturday with lights, music, and of course St. Nick.
The Be Merry & Shop Spectacular runs nearly all day at the Premium Outlets, bringing the sights, sounds and savings of the season, according to a news release from BRAVE Public Relations.
Beginning at 10 a.m. shoppers can take advantage of in-store promotions at participating retailers including Alewerks, Adidas, Sketchers, Tommy Hilfiger and Vineyard Vines. Deals run as high as 65 percent off on more than 120 brands.
Elf ambassadors will be hanging out around the outlets and handing out deals between noon and 6 p.m. Guests can visit the elves and register to win gifts like $25 gift cards to participating retailers.
Shoppers can also enter the running for additional $25 gift cards by uploading photos of themselves shopping the outlets with the hashtag #BeMerryandShop.
Santa an Mrs. Claus will light a 24-foot Christmas tree to kick off the season at 6 p.m. Afterward, guests can take selfies with the couple from the North Pole.
Warwick High School’s Vocal Ensemble and Warhill High School String Ensemble will provide the sounds of the season from the main stage between 5 and 7 p.m.
