Kroger Mid-Atlantic announced Tuesday it will be launching Kroger Ship, Kroger’s new direct-to-customer e-commerce platform.
The service will allow customers to order their groceries from Kroger online without the hassle of having to come into the store.
Kroger Ship initially launched in four markets earlier this year: Cincinnati, Houston, Louisville and Nashville.
During this first phase customers can shop from a curated selection of 4,500 Our Brand products, which are not available anywhere else online, and more than 50,000 center-aisle groceries and household essentials, according to a news release from Kroger.
The service offers competitive e-commerce pricing and fast and free doorstep delivery by a package carrier on orders of more than $35, otherwise shipping is $4.99 per order.
Kroger Ship customers will experience exclusive money-saving opportunities, including promo codes and pricing deals along with the convenience of a set-and-save subscription model.
During the launch phase, customers will receive free shipping — no minimum purchase required — and 15 percent off their order with a one-time-use promo code, SHIP15.
“Kroger is building on our expansive logistics and fulfillment infrastructure to support the rapid rollout of Ship,” said Frank Bruni, vice president of supply chain and procurement with Kroger Co. “With the support of Our Brands, and Kroger’s manufacturers and suppliers, our vision is to build a seamless e-commerce system that offers our customers an ever-growing number of products and allows Kroger to ship nationwide, serving America through food inspiration and uplift.”
To explore Kroger Ship and place an order, visit ship.kroger.com.