Anheuser-Busch Launches Campaign to Encourage Vaccinations

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Anheuser-Busch has announced the second part to its “Let’s Grab a Beer” campaign to encourage Americans to get vaccinated. (Courtesy of Anheuser-Busch)

ST. LOUIS, Mo. — On Wednesday, June 2, Anheuser-Busch, a leading American brewer, announced that it would launch the second phase to its national campaign that seeks to  encourage Americans to get at least partially vaccinated by July 4.

The brewer’s “Let’s Grab A Beer” campaign, which launched in April to encourage responsible drinking and safe socializing, will begin its second phase to align with President Biden’s goal of having 70 percent of eligible Americans at least partially vaccinated by the July 4 holiday. If this goal is reached, Anheuser-Busch has announced its largest beer giveaway in history.

“At Anheuser-Busch, we are committed to supporting the safe and strong recovery of our nation and being able to be together again at the places and with the people we have missed so much,” said Michel Doukeris, CEO of Anheuser-Busch. “This commitment includes encouraging Americans to get vaccinated, and we are excited to buy Americans 21+ a round of beer when we reach the White House goal.”

Anheuser-Busch, which operates a brewery at 7801 Pocahontas Trail in Williamsburg, asks that adults who are 21+ upload a picture of themselves in their favorite place to grab a beer (e.g. restaurants, bars, or at home), and upload it to MyCooler.com/Beer to enter. If America reaches its goal to have 70% of eligible adults at least partially vaccinated by July 4, Anheuser-Busch pledges to give a free beverage of its more than 100 brands to adults 21+ who submitted a selfie.

“Since last March, we’ve been focused on pivoting all our plans in order to ensure that our brands remained relevant and meaningful, through tangible actions,” said Marcel Marcondes, CMO of Anheuser-Busch. “And now we are at this pivotal moment where people are excited to be together again, it only makes sense that we would unite our full portfolio and take this action to encourage people to get vaccinated.”

Throughout the pandemic, Anheuser-Busch has been committed to providing a safe environment for its employees and giving back to the community. For employees, this included social distancing protocols, extensive screening measures, enhanced sanitization, and allowing many eligible employees to work remotely. Additionally, the company temporarily increased pay for employees considered to be working on the front lines of its business.

Anheuser-Busch also made commitments to helping the community through various measures. This included redirected regular investments in sports and entertainment in order to donate $5 million to the American Red Cross. The company also sponsored blood drives at larger venues, such as sports stadiums.

Company employees have volunteered their time to donate more than 2,000 lbs. of food and toiletries to non-profit organizations throughout the country and more than 43,000 meals to frontline workers and veterans.

To learn more about Anheuser-Busch’s support during the COVID-19 pandemic, click here.

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