WILLIAMSBURG — Colonial Eye Care, 5273 John Tyler Hwy, is partnering with the Hospice House & Support Care of Williamsburg by donating $5 for every pair of glasses sold.
Colonial Eye Care’s Glasses For Good campaign will run for the entirety of 2022; benefiting a different organization each quarter.
Colonial Eye Care, which works with many local organizations throughout the year, is more than just a business, Office Manager Bethany Adkins said.
Dr. Brent Segeleon, practice owner, puts an emphasis on being part of the community.
“It’s just the core of who we are,” Adkins said. “It’s important for us to partner with other local business and organizations because our philosophy genuinely is, I know everyone says this, our patients are our family. Our community is our family, and we’re all here to help take care of one another and we just have to do our part to make sure that this area is successful.”
Through the month of March, Colonial Eye Care will partner with Hospice House, which provides a home away from home for terminally ill patients; caring for them at the end of life and providing comfort and support to their families.
The practice will then partner with the Junior Woman’s Club of Williamsburg and Child Development Resources (CDR) in the second and third quarters, respectively.
While Colonial Eye Care will continue to partner with other local organizations and charities throughout the year, such as holding coat drives for The Salvation Army, Adkins said that the Glasses for Good campaign allows them to draw attention to the work that the different nonprofits do.
“I just don’t think a lot of people realize what Hospice House does,” she said. “The things that they do, not just for the patient, but for the family, is just phenomenal. So to get people to understand what these organizations are doing and how they’re contributing I think makes just as much of a difference as donating financially.”
In addition to working with community organizations, Colonial Eye Care also partners with local businesses, such as local café The Coffeehouse, located at 5251 John Tyler Hwy Suite 6.
“The Coffeehouse is near and dear to all of our hearts. We eat there all the time,” Adkins said. “We want to support their business.”
Colonial Eye Care patients take home goodie bags when they purchase glasses with all the essential items, as well as glasses-shaped chocolates and a coupon card for a free 16 oz. beverage of their choice from The Coffeehouse that’s “on us,” Adkins said.
“We try to do a little something extra for our patients,” Adkins added. “We know they could go anywhere to get their glasses and we try to provide a more premium experience.”
Adkins said that Colonial Eye Care is always open to suggestions and feedback from the community on future partnerships.