Friday, December 8, 2023

Gloucester Parks, Recreation & Tourism Awarded Virginia Tourism Corporation Grant

(Courtesy of Gloucester County)

GLOUCESTER — Gloucester Parks, Recreation & Tourism announced that it has received a $5,000 grant from the Virginia Tourism Corporation (VTC) that it will use in its Visit Gloucester for The Holidays & Beyond project.

The county says that the project focuses on marketing Gloucester as a tourist destination during the months of November to April. The main focus of the marketing will be for events throughout Gloucester during a time when tourists may not typically travel to the area.

According to an official announcement from Gloucester, “Grant funds will be used to leverage existing advertising dollars from Gloucester Parks, Recreation & Tourism, as well as local organizations.”

The project includes marketing for the following events:

  • The Indigenous Peoples’ Celebration
  • Shop Small Saturday on Mainstreet
  • Annual Christmas Parade & Tree Lighting on Mainstreet

“We are so thrilled to be allocated this additional funding to help us bring more people to enjoy all that our County has to offer,” said Katey Legg, Gloucester’s Parks, Recreation & Tourism Director. “The ability to market and highlight these events and locations during the slower months of the year will make way for a potential increase in visitation and certainly provide a positive impact on our local businesses.”

VTC Microbusiness Marketing Leverage Program awarded more than $300,000 for 64 local and regional tourism marketing across the commonwealth to assist with off-season visitation to tourism businesses and destinations.

According to the announcement, the VTC program is designed to increase visitor spending in the off-season by leveraging limited marketing dollars, stimulating new tourism marketing through partnerships, and extending the “‘Virginia is for Lovers” brand.

For more updates and information from Gloucester Parks, Recreation & Tourism, visit Gloucester County’s official website.

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