WILLIAMSBURG – The Williamsburg Area Restaurant Association is inviting locals and visitors alike to experience the region’s vibrant culinary scene in a whole new way with the launch of WARA’s Eras, a free, interactive dining campaign inspired by the idea that everyone goes through “eras” of what they’re craving.
One week it’s BBQ. The next, brunch. Then suddenly, it’s seafood. WARA’s Eras taps into this familiar feeling, encouraging diners to explore participating restaurants based on mood, cuisine, and experience. The campaign organizes WARA member restaurants into themed categories—or “eras”—such as Comfort Classics, Date Night, Seaside, and Pour Decisions, creating an easy and engaging way for guests to discover new favorites and revisit beloved spots.
“WARA’s Eras is all about making dining out feel fun, social, and a little adventurous,” said Rachel Sears, Executive Director of WARA. “It gives people a reason to try something new while celebrating the incredible variety we have here in Williamsburg.”
Participants can browse restaurant “eras” and choose where to dine based on what they’re in the mood for. To enhance the experience, WARA is partnering with the VTC and Visit Williamsburg to allow diners to check in at participating locations throughout the campaign.
Each check-in brings guests one step closer to rewards, as WARA will host a raffle for participants who explore multiple eras. The more eras visited, the more chances to win—encouraging both discovery and repeat visits across the local dining scene.
For more details, visit the WARA website at wara757.com.
