Tuesday, June 23, 2026

Spring is here and so are new stores at the Williamsburg Premium Outlets

King of Clubs Brewing Company is one of three stores to open in the Williamsburg Premium Outlets this spring. (WYDaily/Courtesy Lance Zaal)
King of Clubs Brewing Company is one of three stores to open in the Williamsburg Premium Outlets this spring. (WYDaily/Courtesy Lance Zaal)

Three new businesses are gracing the windows of Williamsburg Premium Outlets this spring.

According to a news release from the Premium Outlets, Sperry Outlet will be opening while the businesses, A New World VR and King of Clubs Brewing Company, have already opened.

In addition, a long-time favorite at the mall, Vans Outlet, will be moving to a larger 4,000-square-foot location next to Vineyard Vines.

“With spring shopping in full swing, it’s the perfect time to welcome even more options for the hottest seasonal styles,” said Lynn Meredith, general manager of Williamsburg Premium Outlets, in the news release.

Sperry Outlet is a footwear brand known for its preppy styles and authentic boat shoes. The store will be next to Michael Kors. Shoppers can expect to start buying their Sperry footwear at the mall in late spring.

Related story: A new experience is coming to Premium Outlets, and it’s not shopping

One of the newer businesses in the mall, A New World VR, is an interactive venue next to Oceans and Ale Restaurant and Miyaki Sushi and Grill. The business provides visitors with the chance to experience explorations of three-dimensional art, new adventures and action-packed games.

Local business King of Clubs Brewing Company opened in March next to the current Vans Outlet location. The company, headed by Lance Zaal, sells a variety of coffee products from nitro coffee to cold brew as well as Kombucha and Jun.

For more information on the stores available at the Williamsburg Premium Outlets, visit the mall online.

Alexa Doiron
Alexa Doironhttps://wydaily.com
Alexa Doiron is a multimedia reporter for WYDaily. She graduated from Roanoke College and is currently working on a master’s degree in English at Virginia Commonwealth University. Alexa was born and raised in Williamsburg and enjoys writing stories about local flair. She began her career in journalism at the Warhill High School newspaper and, eight years later, still loves it. After working as a news editor in Blacksburg, Va., Alexa missed Williamsburg and decided to come back home. In her free time, she enjoys reading Jane Austen and playing with her puppy, Poe. Alexa can be reached at [email protected].

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