JAMES CITY COUNTY — Parker & Peony Boutique, in the Edge District, celebrated its ribbon-cutting ceremony on Wednesday, Nov. 29.
The modern women’s consignment shop is independently owned and operated by Janice Parker Chisholm.
“We are an upscale consignment shop for the modern woman offering Gap to Gucci, petite to plus, to meet the ladies where they are. It is a beautiful space, people often tell me it is very peaceful,” said Chisholm.
Consignment is accepted by appointment. Chisholm states she ideally looks for newer tagged, mint-condition brands. Clothing, shoes and accessories are considered. Consigners receive 40% of the sales price once items are sold. Any unsold merchandise is either returned to the consigner or donated to FISH, Inc.
“99% of what is in the boutique is from someone else’s closet,” explained Chisholm. “I say ‘from your closet to my boutique.'”
Before opening the brick-and-mortar location in July, Chisholm had an online shop.
“As a woman of color, over the age of 55, this [opening the boutique] was something I wanted to do versus needing to do it. I followed my dream.” Chisholm continues, “When little girls come into the shop, that look like me, and they learn I own it…their eyes light up and it is magic. It makes me feel good about my day, regardless of sales, just knowing I am giving back and touching lives in a positive way.”
Parker & Peony Boutique also offers in-home style consultations and personal shopper services.
The ribbon cutting was hosted by the Williamsburg Greater Area Chamber of Commerce and the local National Association for the Advancement of Colored People (NAACP).
The shop, located in the James-York Shopping Plaza off Merrimac Trail, is open Monday-Friday from 10 a.m. until 6 p.m. and Saturday from 10 am to 4 p.m. It is closed on Sunday.
