Thursday, June 20, 2024

Community Business: Sweethaven Lavender

Sweethaven Lavender is a tranquil lavender farm located in Williamsburg. (Lindsey Lyons)

WILLIAMSBURG — Off of Bush Neck Road in Williamsburg, rows upon rows of purple can be seen during a certain season of the year. That season? Lavender season.

Opening to the public in 2019, Sweethaven Lavender has become a place where many in the area go to relax and enjoy the peaceful serenity during their busy lives.

“We were primarily compelled by a desire to instill a love of nature and a strong work ethic in our children. But that goal pairs seamlessly with our desire to create a picturesque haven for our community to be able to retreat from the demands of life and be invigorated by the beauty of creation and quality time spent with loved ones,” owner Kerry Messer shared.

During lavender season, guests can pick their own bushels of lavender, enjoy lavender-infused food and drinks, visit the animals, take photos in the sunflower patch, enjoy catered picnics, tune in to the live music, and much more.

The on-site mercantile shop offers guests the opportunity to find lavender products of all kinds, including honey, sprays, candles, and more.

“We offer a wide array of products created directly from what we grow. Guests enjoy an immersive experience where they can touch, taste, smell, and enjoy the visual beauty of lavender. Our home fragrance line, organic skincare products, and delicious culinary products are handcrafted on-site and through many local partnerships. Guests love supporting a small family farm and meeting the people who make the products they’re relishing,” Messer says.

Owner Kerry and Vice President Hannah wrapping hand-picked lavender bouquets. (Lindsey Lyons)

The Messer family enjoys adding to both the local and tourist enjoyment.

“Guests are drawn to the Historic Triangle because their love of old-fashioned American values, which is a strongly held core principle for guests of Sweethaven as well.  We share that same passion for freedom, a job well done, and sharing a connection to our past with the next generation,” Messer says.

When it comes to their guests, one comment seems to rise above all.

“Our guests often tell us they feel like part of a Hallmark movie when they visit Sweethaven,” Messer says.

Messer hopes that when guests leave the farm, they feel relaxed and rejuvenated.

“Our farm is an extension of our faith in God. So we make it our goal to create a meaningful atmosphere of peace where guests can bask in the beauty, joy, and relaxation he provides,” Messer said.

Lavender season kicks off in early spring as Sweethaven Lavender opens to the public on May 14. The season will end on June 29. The farm is open Tuesday through Thursday from 10 a.m. to 4 p.m., Friday from 1 p.m. to 5 p.m. and 6 p.m. to 9 p.m., and Saturday from 10 a.m. to 6 p.m.

For more information or to buy tickets to visit the farm, visit

Community Business is a feature series that showcases locally-owned business establishments in the Historic Triangle. If you would like to submit a business to be featured, please send an email to

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