Monday, April 15, 2024

Budweiser shouts out to Williamsburg brewery with summer labels

Anheuser-Busch’s Clydesdales will make an appearance in Williamsburg on Sept. 16. (Photo courtesy of Anheuser-Busch).

This Bud’s for you, Virginia.

Budweiser fans in the Historic Triangle may notice a few changes if they kick back with a cold one this summer.

Anheuser-Busch Cos. LLC, the St. Louis-based manufacturer of Budweiser, has tweaked its labels to pay tribute to Virginia and the 10 other states where it has breweries, according to a press release.  

The brewer’s Williamsburg location, 7801 Pocahantas Trail, is home to 600 full-time and contract employees, according to Senior Brewmaster Jennifer Logan. Packaging of the Virginia-labeled aluminum bottles began a few weeks ago and so the brewery has turned out roughly 6,000 cases, she said.

“Our new state bottles and cans celebrate the homes of our breweries and the communities that support them,” Ricardo Marques, a Budweiser vice president, said in the release.

Among the modifications, cans and bottles have the state name, initials, motto and nickname in lieu of traditional Budweiser elements, such as “King of Beers” and an “AB” monogram. 

An image of a Budweiser bottle with a Virginia-specific label is available on Anheuser- Busch’s web site.

The Virginia-themed packaging will be available from July to September, and should be on store shelves in Virginia soon, according to Logan, who has been with Anheuser-Busch for ten years and at the Williamsburg brewery for three.

“It’s a really great community,” she said. “We love working together as a team.”

Other than Virginia, the states highlighted in the Budweiser promotion are California, Colorado, Florida, Georgia, Missouri, New Hampshire, New Jersey, New York, Ohio and Texas. 

Each state-specific label will be available only within that state, Logan said.

She has asked sister breweries in California and Georgia, where she previously worked, to send her promotional bottles from those states, so she can have them for her personal collection, she said.

“For me, it means a lot,” she added.

Separately, Budweiser will host a brewery open house in Williamsburg on Sept. 16, with an appearance by the “World Famous Budweiser Clydesdales” from 11 a.m. to 2 p.m., according to the brewer’s website.

To register for the free Williamsburg open house, go here.

Joan Quigley
Joan Quigley
Joan Quigley is a former Miami Herald business reporter, a graduate of Columbia Journalism School and an attorney. Her writing has appeared in the Washington Post,, and Talking Points Memo. Her recent book, Just Another Southern Town: Mary Church Terrell and the Struggle for Racial Justice in the Nation’s Capital, was shortlisted for the 2017 Mark Lynton History Prize. Her first book, The Day the Earth Caved In: An American Mining Tragedy, won the 2005 J. Anthony Lukas Work-in-Progress Award.

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