Saturday, December 9, 2023

Williamsburg Approves Sign for Potential Insomnia Cookies Storefront

The City of Williamsburg has approved an application for signage for a new Insomnia Cookies storefront potentially coming to Midtown Row. (Courtesy of Unsplash)

WILLIAMSBURG — The City of Williamsburg’s Architectural Review Board approved an application for signage for a potential new Insomnia Cookies storefront during the Tuesday, Nov. 23 meeting.

The popular national bakery chain geared toward college students is looking to open a new location at 100 College Row, Bld 2, Ste 2107 in Midtown Row, according to the proposed sign application.

The application was for an 18-square-foot internally illuminated building sign and a two-square-foot internally illuminated blade sign, containing a cookie shape with lettering.

Hannah Warner, spokesperson for Midtown Row, said that the lease for Insomnia Cookies has not yet been finalized, but that they are looking to have a fully executed lease in the coming weeks.

Typically located near college campuses, Insomnia Cookies specializes in warm cookies, brownies, ice cream and baked goods and offers late-night delivery to customers’ doors.

Insomnia Cookies has over 100 locations, including five currently in Virginia.

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