Monday, May 23, 2022

Two new tenants sign on to join Midtown Row in 2019

The new store will occupy building 6 in the lower left corner along Richmond Road. (WYDaily/ Courtesy Broad Street Realty.)
The new store will occupy building 6 in the lower left corner along Richmond Road. (WYDaily/ Courtesy Broad Street Realty.)

Here’s a scoop: Midtown Row will be home to frozen custard and coffee early next year.

The Meadows Original Frozen Custard and London Company Coffee & Tea will be moving into a stand-alone building in Midtown Row, according to a press release from landlord Broad Street Realty.

The businesses will move into the space formerly occupied by Langley Federal Credit Union in front of Food Lion along Richmond Road in the Williamsburg Shopping Center.

The pair is expected to open early in 2019, said Broad Street spokesperson Brynn Jacoby. They will operate out of a 2,110 square foot store that will feature a walk-up window, a drive-thru lane and outdoor patio seating.

“We are so excited to have yet another specialty tenant at Midtown Row that will appeal to all of Williamsburg’s stakeholders,” Broad Street Realty CEO Michael Jacoby said in the release.

Customers will be able to enjoy cups, cones and sundaes of frozen custard and yogurt when they visit The Meadows, as well as smoothies, Italian ice, gelatos and frozen cake.

The Meadows was founded in 1950 and now operates more than 25 locations across 6 states according to their website. Their frozen treats are made fresh daily.

Shoppers can also try award-winning coffee sourced from Passenger Coffee, a Lancaster, PA, company which took home Food & Wine Magazine’s 2018 “Best Coffee” award. Learn more about their coffee at their website.

Besides desserts, coffee and tea, the store will also sell locally-sourced baked goods and homemade jams.

The store is the newest tenant announced for Midtown Row.

Midtown Row is composed of the Williamsburg and Monticello Shopping Centers. The redevelopment of the centers will lead to 240 residential units above ground-floor retail in what is now the Williamsburg Shopping Center.

The redevelopment is expected to be completed by 2020.

The two new tenants are expected to move into this building along Richmond Road in 2019. (WYDaily/ Andrew Harris)
The two new tenants are expected to move into this building along Richmond Road in 2019. (WYDaily/ Andrew Harris)

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