Monday, December 4, 2023

Admissions, revenue on the rise at Jamestown Settlement

Jamestown Settlement's Godspeed under sail. (Courtesy Jamestown-Yorktown Foundation)
Jamestown Settlement’s Godspeed under sail. (Courtesy Jamestown-Yorktown Foundation)

Jamestown and Yorktown are hot.

Jamestown Settlement and the American Revolution Museum at Yorktown welcomed 567,094 paid visitors in 2016, a 3.4 percent increase from the previous year, according to a release from Jamestown-Yorktown Foundation.

Revenue from admissions spiked as well, rising to $5,584,610, a 5.7 percent increase.

Attendance rose at both locations. Jamestown Settlement logged 405,017 paid visitors, a 2.9 increase over 2015. Yorktown had paid attendance of 162,077, a 4.8 percent jump from 2015.

“Growth in the individual visitation at the American Revolution Museum at Yorktown is reflective of the positive public response to the new film and galleries that debuted in October 2016,” Senior Director of Marketing and Retail Operations Susan Bak said in the release.  “Jamestown Settlement paid attendance continued to improve with the economy and increased visitation from a number of new and popular special events.”

Individual ticket sales comprised 64.8 percent of the paid visitors last year. Roughly 75 percent hailed from out of state. Group visitors, including school trips, accounted for the remaining 35.2 percent.

There were also 67,172 free admissions in 2016, including: children younger than the age of six, group escorts, promotional admissions and residents of Williamsburg and York and James City Counties.

For more information about the museums, call 888-593-4682 or 757-253-4838 or go here

Joan Quigley
Joan Quigley
Joan Quigley is a former Miami Herald business reporter, a graduate of Columbia Journalism School and an attorney. Her writing has appeared in the Washington Post,, and Talking Points Memo. Her recent book, Just Another Southern Town: Mary Church Terrell and the Struggle for Racial Justice in the Nation’s Capital, was shortlisted for the 2017 Mark Lynton History Prize. Her first book, The Day the Earth Caved In: An American Mining Tragedy, won the 2005 J. Anthony Lukas Work-in-Progress Award.

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