VIRGINIA BEACH — To facilitate traffic and accommodate the larger-than-normal crowds entering the resort area for College Beach Weekend, traffic on Interstate 264 eastbound will be diverted at Parks Avenue and redirected westbound on I-264 beginning at 7 p.m. on Friday, April 27 through 5 p.m. the following day, city officials said.
During the traffic diversion, the eastbound exit for South Birdneck Road and the westbound exit for First Colonial Road will be closed. Other routes into the resort area will remain open.
Related: As College Beach Weekend approaches, city to use revamped approach
“Our communications with residents and visitors emphasizes planning for lousy traffic conditions and that message seems to be getting out there,” said City Council member John Uhrin, who represents the Beach district. “Past experience tells us we need to begin diverting vehicles early to avoid the traffic backups that make recovery even more difficult. We hope identifying the specific time will make planning just a little easier for everyone.”
This year’s College Beach Weekend — April 27-29 — will be the sixth annual gathering that brought nearly 40,000 people to the Oceanfront in 2017.
Police will monitor traffic to ensure emergency vehicles can move quickly and safely respond to calls for service, officials said.
