J. Crew Factory is pulling the plug on Crew Cuts at the Williamsburg Premium Outlets and expanding the store’s men’s section.
Beginning today, the store will no longer offer the Crew Cuts children’s clothing line.
“From my experience, I’ve been here since it actually launched three years ago, it’s been really popular,” said one of the store’s managers John Tereska about the kids’ clothing.
The nearest J. Crew stores that will continue to offer Crew Cuts are the stores in Woodbridge at Potomac Mills and at the Tanger Outlets in Nags Head, N.C. The kids’ clothing line will also be available on the brand’s website.
When the store closes Sunday night, the switch to an expanded men’s section will begin, culminating in a new store layout Wednesday.
Currently, the kids’ section of the store occupies a back corner, with the men’s section taking up the other back corner and women’s spanning the front of the store. After the switch to an expanded men’s section, the store will be split in half, with each half dedicate to either men’s or women’s clothes with an accessory section in the middle.
The expanded men’s section will allow the store to carry novelty items, including blazers and a suiting section.
To date, Tereska said the women’s section has been the most popular, but he hopes the expanded men’s section will offer something new to bring in more shoppers.
