Wednesday, July 24, 2024

First Virginia Super Chix Ready to Open in Williamsburg

Super Chix Chicken & Custard opening its first Virginia Location in Midtown Row on May 13 (Provided by S2K Hospitality)

WILLIAMSBURG — Super Chix Chicken & Custard will open the doors for its first Virginia location on May 13 in Williamsburg’s Midtown Row shopping center.

Described as a fast-casual dining experience, Super Chix said it strives to bring fresh ingredients, presentation methods, and recipes in a fun and welcoming dining environment.

“S2K Hospitality is thrilled to open Virginia’s first Super Chix location in Williamsburg,” said Neel Desai, who oversees strategic growth and development for S2K. “We know that Virginia is going to love the premium, freshly prepared chicken, salads, and custard at Super Chix. The best part is that Super Chix will be open seven days a week, even on Sundays, so you can always get your chicken fix.”

As part of opening day festivities on May 13, Super Chix will give away free chicken sandwiches to the first 100 guests when the doors open at 11 a.m. Musical entertainment will be available on sight and there will be family-fun activities on the Village Green directly across from Super Chix. 

One lucky winner will receive free chicken sandwiches for a year courtesy of Super Chix. Anyone can enter — all anyone has to do was like, share, and post a photo at Super Chix on Facebook during the grand opening weekend.

“We are thrilled for the grand opening of Super Chix in the Midtown part of the City of Williamsburg. Super Chix is a great addition to the assortment of businesses in Midtown that have revitalized that part of our city,” said Adria Vanhoozier, Williamsburg Economic Development Authority Chair.

Super Chix Williamsburg officially opens to the public on May 8. Hours of operation will be Sunday through Thursday from 11 a.m. until 9 p.m. and on Fridays and Saturdays from 11 a.m. until 10 p.m. S2K Hospitality has a 10-store franchise agreement with Super Chix and will open a second Virginia Super Chix on Volvo Parkway in Chesapeake later this summer.

For more information about Super Chix and its offerings, visit its official website.

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