WILLIAMSBURG — Local business Column 15 Coffee will launch the William & Mary Collection on the university’s Charter Day, Feb. 9 — two custom roast profiles have been specifically designed for William & Mary by local roaster and class of 2012 alum James Kroll, founder of Column 15 Coffee.
Through a partnership with William & Mary, Column 15 Coffee has designed two unique roast profiles specifically designed for the William & Mary community. According to the business, during the fall, students voted on their favorite roast at the Column 15 location in Swem Library and after a near tie, the Griffin Green and Wren Twilight were chosen to go in to production.
According to Column 15 Coffee, Wren Twilight is a dark roast with notes of molasses and almond over a dark chocolate base, and Griffin Green is a mellow medium light roast with subtle notes of jasmine over light earthy chocolate undertones.
Column 15 Coffee opened its retail location in Swem Library over the summer, and it has quickly become a popular hangout and study spot for W&M students. The W&M Collection is now available as a drip coffee option at the campus location, dining locations on campus as well as at Column 15’s location in the James-York Plaza. Column 15 will be sampling both roasts at the Charter Day ceremony on Feb. 9 in Kaplan Arena, and will have bags available to purchase onsite.
“Sometimes a great project is just meant to be. After seeing the popularity of Column 15 on campus, and hearing James’ story, the partnership just seemed like a natural fit. We hope fans of William & Mary and Column 15 alike enjoy Wren Twilight and Griffin Green as much as we do,” said Eden Harris, William & Mary Director of Trademark Licensing.
After Charter Day, the W&M Collection will be available in 12 oz retail bags at the Swem Library location, the Column 15 main location and online at column15.com. Retailers interested in carrying the W&M Collection should contact Column 15 directly.
William & Mary will receive a percentage of revenues generated through the sale of the coffee which are returned to the university’s General Fund to support initiatives set forth by the Board of Visitors.