GLOUCESTER — What began as a small kitchen experiment has grown into a staple of Virginia’s peanut industry. This year, Whitley’s Peanut Factory is celebrating its 40th anniversary, marking four decades of family tradition, innovation, and steady growth in Gloucester.
For owner Todd Smith, the milestone is both personal and professional.
“We’re doing something right,” Smith said. “The quality of the product and great customer service, those two things have carried us for 40 years.”
The company officially launched in 1986, though its roots trace back to Smith’s upbringing in the peanut business. His father worked closely with farmers supplying seed peanuts, giving Smith early exposure to an industry that would later define his career.
The idea for the business came from a homemade recipe.
“My dad used to cook these peanuts in our kitchen,” Smith said. “We decided to try it commercially, put them in a can, and see if we could sell them.”
Starting with a small retail store, a single cooker, and just a few employees, the company has since expanded into a multi-location operation. Today, Whitley’s employs dozens of workers, particularly during the busy holiday season when demand peaks.
Despite its growth, the company has remained committed to its original process.
“We’re doing the same thing today that we did 40 years ago, just on a bigger scale,” Smith said.
That consistency has been key to maintaining the brand’s identity and loyal customer base. At the same time, the company has found ways to evolve without compromising quality.
Remaining in southeastern Virginia has been essential to the company’s success. The region is known for producing Virginia peanuts, a variety prized for its size and flavor.
“We’re close to where the peanuts are sourced,” Brett Smith said. “That’s always been important.”
Over the years, Whitley’s has also become a significant employer in Gloucester. During peak seasons, the company employs around 90 people, contributing to the local economy and providing long-term opportunities for many workers.
As Whitley’s celebrates 40 years, the focus is also on what comes next. Todd Smith hopes to eventually pass the business on to his son, who joined the company five years ago.
“The goal is for him to take over and carry on the legacy,” Smith said.
Brett Smith sees both opportunity and challenge ahead.
“The world is changing fast,” he said. “It’s about adapting to that while staying true to what’s made us successful.”
The company’s 40th anniversary comes at a unique time for the Commonwealth, as Virginia prepares to celebrate its 250th anniversary. For Whitley’s, the overlap adds another layer of meaning to the milestone.
To mark both occasions, the company has introduced commemorative packaging and is participating in local events and festivals tied to the anniversary, particularly in historic areas like Williamsburg and Yorktown. From community gatherings to major seasonal celebrations, Whitley’s is using the moment to highlight both its own history and Virginia’s broader story.
“It’s kind of the bigger picture,” Brett Smith said. “We’re proud of 40 years, but 250 years is pretty incredible.”
As Virginia reflects on its past, Whitley’s Peanut Factory is celebrating its own legacy, while positioning itself to remain part of the state’s future for years to come.
