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New “LOVE” Sign Set to be Unveiled

A new “LOVE” sign in Gloucester is scheduled to be unveiled on July 21, 2021. (Courtesy of Gloucester County)

GLOUCESTER — A new “LOVE” sign will be unveiled in Gloucester County, celebrating the region’s unique characteristics.

According to a July 9 release from Gloucester County, the sign will be part of the Virginia Tourism Commission’s “WanderLove” campaign, which has set out to promote road trips in the Commonwealth as traveling increases following the COVID-19 pandemic.

This particular sign, manufactured by SignMedia, will pay homage to Gloucester Tourism’s slogan, “For History, For Beauty, For Fun.”

“L” represents a Guinea boot, named for a group of families who identify as some of the original families of the county and ties into Gloucester’s waterman history and culture. The “O” is in the shape of a daffodil, identifying the county’s daffodil industry and its Daffodil Festival. The “V” has two kayaks which represents the county’s water roadways. The “E,” which has a red brick motif, has the county’s founding date of 1651 represents its historic court circle.

The ceremony, which is scheduled to take place on July 21 at 11:30 a.m., will include special guests: Katey Legg of Gloucester’s Parks, Recreation & Tourism Department; Todd Smith, president of Whitley’s Peanut Factory, and Jeff Green, president of SignMedia.

The ceremony is open to the public.

For more information, check out the Visit Gloucester website or call (804)693-0014.

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