DOWNTOWN WILLIAMSBURG — One organization is coming up with a different way to welcome their visitors.
The Colonial Williamsburg Foundation is in the process of “reimagining the visitor arrival experience,” said Joseph Straw, Colonial Williamsburg spokesperson.
“Colonial Williamsburg guests’ expectations have changed considerably in recent years, and how they plan and take trips has changed dramatically,” Straw said. “Last year, for example, almost half of our visitors purchased digital tickets, and that trend is expected to continue.”
During the COVID-19 pandemic, the visitor center is being used to vaccinate residents as part of the Greater Williamsburg Vaccination Clinic.”
Straw said that one possibility is relocating the entrance of Colonial Williamsburg Visitor’s center closer to the Historic Area, however, “considering alternatives to the Visitor Center experience” does not mean the visitor center is closing or moving.
While the foundation is still in the early stages of planning, Straw noted that they are working closely with City of Williamsburg and other community partners.
“We look forward to working with the city, partners and the greater Williamsburg community to think beyond our traditional infrastructure while maintaining the traditions and history that shape our community,” Straw added.
In December 2020, Williamsburg Mayor Doug Pons said during the City of Williamsburg’s State of the City Address, the Colonial Williamsburg Visitor Center is a potential site for a future, regional sports complex.
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