Sunday, October 1, 2023

Williamsburg needs your input for “wayfinding” improvements. Here’s how you can help

Option 1. (WYDaily/ Courtesy of the Williamsburg Economic Development Department)

WILLIAMSBURG — The city wants to make it easier for residents and visitors to find their way around downtown.

The City of Williamsburg announced on Thursday that the community can take a survey and choose from several “wayfinding” designs, courtesy of MERJE, a national design firm specializing in community wayfinding.

“What is “Wayfinding”?

“Simply put, it is how someone chooses a path to reach their destination (how they find their way),” according to the Williamsburg Economic Development Department’s announcement.

“The City of Williamsburg is developing a plan to enhance the existing wayfinding system to make it easy for visitors and residents to navigate around downtown, promote parking opportunities, encourage local shopping & dining and market special events.”

According to the city’s announcement, there was a public meeting on April 13 where MERJE showed the three design proposal and release survey following the meeting “to gather additional feedback on the designs from the public.”

See the three designs below, courtesy of the City of Williamsburg. You can fill out the survey and vote for your favorite design here.


Julia Marsigliano
Julia Marsigliano
Julia Marsigliano is a multimedia reporter for WYDaily. She covers everything on the Peninsula from local government and law enforcement agencies to family-run businesses and weather updates. Before WYDaily, she covered Hampton and Newport News for WYDaily’s sister publication, HNNDaily before both publications merged in December 2018. Julia was born in Tokyo, Japan and moved to Long Island, New York in 2001. A true New Yorker, she loves pizza, bagels and good Chinese food. Send comments, tips and other tidbits to You can follow her on Twitter at @jmarsigliano

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