Wednesday, September 28, 2022

Virginia Beach begins ad campaign to attract summer tourists

Virginia Beach has launched an advertising campaign aimed at attracting visitors from nearby cities as officials look to restart tourism amid the coronavirus pandemic.

Virginia Beach’s visitors bureau was set to begin circulating a campaign to potential tourists, including those from 10 cities deemed within driving distance of the resort area, including Richmond, Virginia; Philadelphia, Pennsylvania; Charlotte, North Carolina; Baltimore and Washington, among others.

Two commercials were posted to the Convention and Visitors Bureau’s YouTube page May 22, the same day Gov. Ralph Northam allowed the city’s beaches to reopen for sunbathing and surfing after being closed to such activities for about two months. He cautioned that beachgoers “must be responsible” with the new guidelines.

The commercials include the tagline “We’re Open,” with a voiceover announcing “in good times and bad, our beaches have always been there for us,” before highlighting that the city would be taking safety measures as the coronavirus pandemic continues.

On May 5, the City Council approved a transfer of $2 million to an advertising fund set up to create a campaign that would promote the city as a summer destination, The Virginian Pilot reported at the time.
John Mangalonzohttp://wydaily.com
John Mangalonzo (john@localdailymedia.com) is the managing editor of Local Voice Media’s Virginia papers – WYDaily (Williamsburg), Southside Daily (Virginia Beach) and HNNDaily (Hampton-Newport News). Before coming to Local Voice, John was the senior content editor of The Bellingham Herald, a McClatchy newspaper in Washington state. Previously, he served as city editor/content strategist for USA Today Network newsrooms in St. George and Cedar City, Utah. John started his professional journalism career shortly after graduating from Lyceum of The Philippines University in 1990. As a rookie reporter for a national newspaper in Manila that year, John was assigned to cover four of the most dangerous cities in Metro Manila. Later that year, John was transferred to cover the Philippine National Police and Armed Forces of the Philippines. He spent the latter part of 1990 to early 1992 embedded with troopers in the southern Philippines as they fought with communist rebels and Muslim extremists. His U.S. journalism career includes reporting and editing stints for newspapers and other media outlets in New York City, California, Texas, Iowa, Utah, Colorado and Washington state.

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