Saturday, September 23, 2023

This Williamsburg transplant is opening a gym. And get this – the gym comes to you

Kristin Doherty is opening GYMGUYZ, a mobile gym to serve Williamsburg and York County. (WYDaily/ Courtesy of Kristin Doherty)
Kristin Doherty is opening GYMGUYZ, a mobile gym to serve Williamsburg and York County. (WYDaily/ Courtesy of Kristin Doherty)

Kristin Doherty’s grandparents were entrepreneurs so it only made sense she follow in their footsteps.

The Texas native and William & Mary graduate now owns a business, GYMGUYZ, part of a larger, nationwide mobile gym franchise.

“I’ve always grown up around entrepreneurs,” the mother of two said.

Doherty was interested in fitness and thought working with a franchise was appealing — she compared it to starting a new business with training wheels.

She said she was attracted to the franchise because it was different than other traditional gyms since the workout is “customizable” and holds the client accountable.

“I think the biggest one is we come with the client,” Doherty said.

After an initial assessment, the personal trainer checks in with the client every 4 to 6 weeks with their mobile gym full of equipment.

“We come to people’s houses,” Doherty said. “We bring whatever equipment we need.”

“It’s wherever they want,” she added.

The gym will officially open Jan. 1, but she has started taking on clients. She said she also plans to have an official launch party on Jan. 16. See the flyer here for more details.

She also wants people to know this is a female-owned business.

Her plans are to expand the gym services from individual clients and small group classes to other niches like serving nursing homes or youth sports and eventually opening another location on the Peninsula.

“The nice thing with our model too is you don’t need a lot of clients,” she said.

When asked how much gym memberships cost, Doherty did not give a figure but instead noted the price is kind of in the middle for a personal trainer.

“On average it’s about 20 minutes to and from the gym,” Doherty said “That’s 40 minutes in someone’s day you can cut out.”

For more information about the GYMGUYZ Williamsburg location or to set up an appointment, visit its Facebook or Instagram pages.

Julia Marsigliano
Julia Marsigliano
Julia Marsigliano is a multimedia reporter for WYDaily. She covers everything on the Peninsula from local government and law enforcement agencies to family-run businesses and weather updates. Before WYDaily, she covered Hampton and Newport News for WYDaily’s sister publication, HNNDaily before both publications merged in December 2018. Julia was born in Tokyo, Japan and moved to Long Island, New York in 2001. A true New Yorker, she loves pizza, bagels and good Chinese food. Send comments, tips and other tidbits to You can follow her on Twitter at @jmarsigliano

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