Wednesday, October 5, 2022

Virginia attorney general urges federal trade commission to take action against deceptive marketing practices

Attorney general Mark Herring is looking to crack down on marketing practices (photo courtesy Pixabay/All News Hampton Roads)
Attorney general Mark Herring is looking to crack down on marketing practices (photo courtesy Pixabay/All News Hampton Roads)

Virginia’s attorney general is urging the federal trade commission to take action against deceptive marketing practices.

Mark Herring has urged the Federal Trade Commission (FTC) to adopt expanded regulations that would require businesses to provide adequate notification before enrolling consumers in their subscription services following a free trial period and regarding how consumers can cancel these subscriptions before actually being billed.

What usually happens, consumers are offered a free trial period for a product or service but have to submit their billing information to receive the promotion. However, the free trial has additional terms, which are not clearly disclosed, stating that unless consumers cancel the goods or services, they are agreeing to continue to receive and pay for them once the free trial is finished.

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