Saturday, August 13, 2022

Norge Farm Fresh announces closure about a year after purchase

Shoppers leave the Farm Fresh grocery story in Norge. (WYDaily/File photo)
Shoppers leave the Farm Fresh grocery story in Norge. (WYDaily/File photo)

The Norge Farm Fresh will be closing its doors next month.

Assistant Manager Daniel Holcomb confirmed Thursday the store at 115 Norge Lane would close Oct. 19 “at the soonest.”

Holcomb did not immediately provide details about the closure.

The Norge Farm Fresh came under new ownership in July 2018 after Farm Fresh locations across Virginia were sold or closed that spring. The new owner was Kumar Bhavanasi, president and CEO of New Jersey-based IT service provider First Tek Inc.

He also bought a Farm Fresh at 928 Diamond Springs Road in Virginia Beach.

One month after the purchase, regional manager John Black said the new owner planned to keep the Farm Fresh as a “traditional grocery store” and “your neighborhood supermarket.”

SuperValu offloaded and sold 21 of its 38 Farm Fresh stores in Virginia in March 2018, and was searching for buyers for the remaining 17.

Two stores in Greater Williamsburg were sold to rival grocers: Harris Teeter bought the Farm Fresh at 4511 John Tyler Highway, and Kroger bought the store at 6500 George Washington Memorial Highway in Yorktown.

Sarah Fearing
Sarah Fearing is the Assistant Editor at WYDaily. Sarah was born in the state of Maine, grew up along the coast, and attended college at the University of Maine at Orono. Sarah left Maine in October 2015 when she was offered a job at a newspaper in West Point, Va. Courts, crime, public safety and civil rights are among Sarah’s favorite topics to cover. She currently covers those topics in Williamsburg, James City County and York County. Sarah has been recognized by other news organizations, state agencies and civic groups for her coverage of a failing fire-rescue system, an aging agriculture industry and lack of oversight in horse rescue groups. In her free time, Sarah enjoys lazing around with her two cats, Salazar and Ruth, drinking copious amounts of coffee and driving places in her white truck.

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