Thursday, February 2, 2023

This Williamsburg bakery is bringing retro treats to local taste buds

Kristi's in the Burg will host an open house and ribbon cutting ceremony at 10 a.m. on Wednesday. (WYDaily/Courtesy Kristi Seff)
Kristi’s in the Burg will host an open house and ribbon cutting ceremony at 10 a.m. on Wednesday. (WYDaily/Courtesy Kristi Seff)

With fall just around the corner, a bakery in Williamsburg is providing sweet treats to keep locals cozy.

“Everybody likes sweets, it makes people feel better,” said Kristi Seff, owner of Kristi’s in the Burg.

Seff said she had always loved to cook in her spare time because she was able to experiment with recipes and design entirely original creations. A few years ago her interest shifted from cooking to baking because she was able to come up with special designs for the holidays.

As the resort manager of an RV Park, Seff said she would bring the baked goods to her staff who told her that her products were so good, she should sell them. Once the thought was in her head, she said she realized that owning a bakery was something she would probably enjoy.

After a few years of looking for locations, Seff found the perfect spot at 5242 Olde Towne Road and opened her bakery in September 2018.

After a year, Seff said she felt like many people didn’t realize her product was available. To help get her name out in the public, she reached out to the Greater Williamsburg Chamber and Tourism Alliance who will help host a ribbon cutting and open house at 10 a.m. on Wednesday.

Seff said there will be samples of different pastries and treats, giveaways and specialty items at the event.

One thing that Seff believes makes her bakery unique in Williamsburg is the 1950s theme. She has a “retro” Coke machine with Coke products and a dated wall phone. But what really brings customers back in time, she said, is that she offers candy that was popular in the 1950s, 1960s, and 1970s such as Abba Zabas and Charm Candies. 

“We’re past the penny and nickel stages in our country,” she said. “But I have stuff that reminds me of when I was a kid and we would take our change from our grandmother or whoever, go to the corner candy store and pick out a bunch of candy.”

Seff is the sole owner of the bakery, but she said her parents came from Illinois to help her while she continues her full-time job. One of the benefits, she said, is that her mother also loves to bake and previously owned a bakery so with her help Kristi’s in the Burg has a multi-generational influence.

Many of her recipes start out simply with internet searches on Facebook or Pinterest. She said she will make a recipe exactly as listed the first time and then the second time she takes liberties with the instructions in order to create something new.

And that’s what sets her baked goods apart, she said. She lets guests custom-order their products if they want and provides something different everyday, like funnel cakes or Baby Shark-themed cupcakes.

While Seff said she doesn’t have the time to do wedding cakes, she said she still loves making cakes for birthdays and events because it allows her to be creative.

Alexa Doiron
Alexa Doiron
Alexa Doiron is a multimedia reporter for WYDaily. She graduated from Roanoke College and is currently working on a master’s degree in English at Virginia Commonwealth University. Alexa was born and raised in Williamsburg and enjoys writing stories about local flair. She began her career in journalism at the Warhill High School newspaper and, eight years later, still loves it. After working as a news editor in Blacksburg, Va., Alexa missed Williamsburg and decided to come back home. In her free time, she enjoys reading Jane Austen and playing with her puppy, Poe. Alexa can be reached at

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