Wednesday, September 27, 2023

Williamsburg Bazaar moves to Premium Outlets

A proposed drawing for the Williamsburg Bazaar's new location. (WYDaily/Courtesy Janey Sawyer)
A proposed drawing for the Williamsburg Bazaar’s new location. (WYDaily/Courtesy Janey Sawyer)

The Williamsburg Bazaar is finding new life this month as it moves to a location in the Premium Outlets.

“It’s customers,” said owner Janey Sawyer. “Where we are now, people can drive by and not notice us if they’re not looking for something unique like us.”

The Williamsburg Bazaar originally opened in April under the name Flipping Flea Too, in partnership with Flipping Flea, which sells hand-crafted items. But in August, the partnership ended and Sawyer re-branded the business as the Williamsburg Bazaar.

RELATED STORY: Flipping Flea Too opens in old Lightfoot Manor location

Now, she will be taking the next steps to make the business thrive.

“We have quite a few new and unique vendors coming in,” she said. “Some things will be the same, but we will draw in other vendors. I see it as a whole new chapter for the Bazaar.”

Sawyer said the store is set to open in the Premium Outlets around Sept. 15. Until that time, she said the current location at 3044-4 Richmond Road will remain open until Sept. 11.

The Bazaar will be moving into a space previously occupied by Burberry, she said, between the stores Reebok and Asics.

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While the new location is slightly smaller than the current store at 4,000 square feet, Sawyer said she is excited to fill the new spaces with unique items from her vendors.

“I’m really excited for the merchants because they’ll get the opportunity to hopefully make more money with a bigger customer base,” she said.

Before moving into the space, Sawyer said she is getting creative with turning what was previously a clothing store with racks and bookcases into a whole new and unique shopping experience for Premium Outlets guests.

While the store is opening in September, she said the grand opening most likely will be in October and feature some local vendors and activities. 

Alexa Doiron
Alexa Doiron
Alexa Doiron is a multimedia reporter for WYDaily. She graduated from Roanoke College and is currently working on a master’s degree in English at Virginia Commonwealth University. Alexa was born and raised in Williamsburg and enjoys writing stories about local flair. She began her career in journalism at the Warhill High School newspaper and, eight years later, still loves it. After working as a news editor in Blacksburg, Va., Alexa missed Williamsburg and decided to come back home. In her free time, she enjoys reading Jane Austen and playing with her puppy, Poe. Alexa can be reached at

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