CultureFix has released the official numbers for Scrumptious, painting a picture of a busy Williamsburg weekend.
Steve Rose, the event organizer, founder and president of CultureFix, gave a presentation Wednesday on the Winter Blues Jazz Fest and Scrumptious Weekend to the Williamsburg Economic Development Authority.
Rose has previously called the event a “fantastic” success, and gave further details Wednesday.
“It’s born from the food festival that, over the past few years, the chamber has attempted,” Rose said of Scrumptious. “We said look, let’s try it one more time.”
The inaugural Scrumptious Weekend brought together numerous events that are typically scheduled for the last weekend in April, including the Williamsburg 56th Annual Art on the Square, Foodapalooza: A Festival of Taste and the Williamsburg Craft Beer Festival.
The event sold more than 2,700 tickets, and there were more than 4,000 people in attendance throughout the weekend.
The report on Scrumptious, from agenda documents, said the target market for the festival included travelers from Richmond, Hampton Roads, Charlottesville and Northern Virginia. It also aimed to attract visitors from Washington, D.C. and the South and Mid-Atlantic regions.
The four-day event was financially fueled by the city of Williamsburg, James City County and the Greater Williamsburg Chamber and Tourism Alliance.
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The main component, a 60-by-210-foot tent straddling both sides of North Boundary Street near the Stryker Center, brought many of the events together and provided a common venue throughout the four-day weekend.
“Up until today, none of those events marketed each other,” Rose said.
Just because the events are at the same time, doesn’t necessarily mean they need to compete with each other, Rose said.
The tent, which costs about $16,000 to rent, was a necessary piece of infrastructure for a festival of that size.
The large tent allowed the Williamsburg Craft Beer Festival to expand beyond the 1,300 tickets it had sold in previous years. This year, the craft beer festival has nearly 2,000 attendees, Rose said.
Without Scrumptious being the “umbrella” over the entire event and the collaboration between the nonprofits, Rose said the events likely could not individually rent a tent of that size.
Rose told the EDA parking and traffic were not issues during the weekend, despite having the large tent blocking North Boundary Street.
Councilwoman Barbara Ramsey, who is the City Council representative for the EDA, said she attended the events and met a group of local women who planned a “staycation” for Scrumptious. They booked overnight accommodations and stayed in the festival area instead of going home each night.
EDA Vice Chairman Rick Overy also commended Rose on pulling together all the charities for one unified weekend, adding it can be tough to coordinate multiple volunteer-run organizations.
Agenda documents show the event has $70,920.50 in revenue, and $77,144.19 in expenses. The revenue does not include a $10,000 grant requested from the EDA.