Friday, December 8, 2023

Williamsburg approves sign for potential Lululemon in Merchant’s Square. Lulu what?

A copy of a rendering provided by the City of Williamsburg Planning Department. (WYDaily/Alexa Doiron)
A copy of a rendering provided by the City of Williamsburg Planning Department. (WYDaily/Alexa Doiron)

Fans of athletic wear are in luck as the national brand Lululemon may appear in downtown Williamsburg.

On June 1, Jeffery Duncan, vice president of real estate for the Colonial Williamsburg Foundation, submitted an application for sign review to the city of Williamsburg’s Architectural Review Board, according to documents from the city’s Planning Department.

The Canadian retailer Lululemon makes athletic clothes for a variety of sports and activities, according to the company’s website.

The application is to place a sign for the fashion retailer at 345 West Duke of Gloucester St., next to the William & Mary Bookstore. Previously, this section of the building had been a part of the bookstore, according to Google Maps.

Drew Haynie, first vice president at Cushman & Wakefield | Thalhimer, did not immediately respond for comment, citing the Colonial Williamsburg Foundation has a policy to not release information about perspective and pending real estate transactions.

There is no set date for when or if the company will move into the space, but the signage was approved by the Architectural Review Board on May 14.

The approved sign would feature the company’s name in white and red with a black background, according to the application. It would be made of a canopy fabric with aluminum and no lighting.

Alexa Doiron
Alexa Doiron
Alexa Doiron is a multimedia reporter for WYDaily. She graduated from Roanoke College and is currently working on a master’s degree in English at Virginia Commonwealth University. Alexa was born and raised in Williamsburg and enjoys writing stories about local flair. She began her career in journalism at the Warhill High School newspaper and, eight years later, still loves it. After working as a news editor in Blacksburg, Va., Alexa missed Williamsburg and decided to come back home. In her free time, she enjoys reading Jane Austen and playing with her puppy, Poe. Alexa can be reached at

Related Articles