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Saturday, May 25, 2024

Richmond Road sushi restaurant rebrands. Here’s why

Yamachan is open in Patriot Plaza. (WYDaily/ Andrew Harris)
Yamachan opened in Patriot Plaza in November 2018. (WYDaily/File photo)

A Japanese restaurant on Richmond Road will now serve food under a different name, but the menu is here to stay.

Yamachan, at 3044 Richmond Road in Patriot Plaza, posted a photo on Facebook Feb. 12 reading “DOMOISHI Formerly Yamachan.”

“We wanted to rebrand and separate our Yamachan brand so we can feature all our products, not just the (Yamachan) noodles,” store manager Almira Gennon said Tuesday.

“Domoishi” means “very delicious” in Japanese, Gennon said. 

As Yamachan, the restaurant has served boba tea, ramen, chicken wings and other appetizers since it opened in November.

Yamachan also advertised poke bowls when it first opened, but Gennon said those were put on hold and have not been served at the restaurant.

In a few weeks, Gennon said the restaurant hopes to start serving the previously-advertised poke bowls, a Hawaiian sushi-like dish based on diced raw fish. Customers will be able to choose between several types of fish for the protein in their poke bowl, then choose rice or noodles to add in.

Gennon said the restaurant is looking to hire a sushi chef to handle the poke bowl orders.

Yamachan opened in November in a spot formerly held by Snap-a-Roll sushi. Snap-a-Roll shuttered in October 2017 after a former manager announced the closing in a social media post that was critical of owner Song “Sam” Huang.

RELATED STORY: Snap-A-Roll sushi announces shutdown with scathing Facebook post

The Virginia State Corporation Commission database shows the 3044 Richmond Road location is still actively registered to Snap-a-Roll Williamsburg LLC.

Sarah Fearing
Sarah Fearing
Sarah Fearing is the Assistant Editor at WYDaily. Sarah was born in the state of Maine, grew up along the coast, and attended college at the University of Maine at Orono. Sarah left Maine in October 2015 when she was offered a job at a newspaper in West Point, Va. Courts, crime, public safety and civil rights are among Sarah’s favorite topics to cover. She currently covers those topics in Williamsburg, James City County and York County. Sarah has been recognized by other news organizations, state agencies and civic groups for her coverage of a failing fire-rescue system, an aging agriculture industry and lack of oversight in horse rescue groups. In her free time, Sarah enjoys lazing around with her two cats, Salazar and Ruth, drinking copious amounts of coffee and driving places in her white truck.

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