Thursday, September 29, 2022

Get ready to go ‘Live! On Atlantic’

VIRGINIA BEACH — BeachStreet USA has changed its name to Live! On Atlantic, but the hundreds of well known and loved free activities along Atlantic Avenue and the oceanfront will continue.

“Live! On Atlantic is presented by the City of Virginia Beach with concerts, festivals, and activities held at the oceanfront resort area,” said Ken MacDonald, president of IMGoing Events, the city’s contractor for 10 years. “An impressive array of cultural celebrations, family adventures and national-level music festivals provides mostly free entertainment for resort visitors and Coastal Virginia residents throughout the year.”

Live! On Atlantic will greet summer visitors to the Virginia Beach oceanfront with dozens of daily shows featuring top-quality live music, street performers and novelty entertainment on select pre-summer season weekends and nightly starting in mid-June through Labor Day from 7:30 p.m. to 11 p.m., according to a news release.

“Our goal always has been to provide a diverse variety of superb free and fun entertainment featuring styles and tastes for all guests along Atlantic Avenue and the oceanfront,” said Mike Hilton, Live! On Atlantic director. “The BeachStreet USA name served the resort well through the years.”

Live! On Atlantic is funded through City of Virginia Beach Tourism Investment Program and administered by IMGoing Events.

For a complete event calendar and information, click here.

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