NORFOLK — The city is getting its first Lidl supermarket as part of the ongoing wave of store openings across Virginia and the Carolinas.
The new location at 6440 N Military Highway will open Thursday with a grand opening celebration at 7:40 a.m.
Norfolk Mayor Kenny Alexander will be in attendance for the ribbon cutting ceremony, according to a release.
Like previous openings, the first 100 people to visit the store will be entered into a drawing for a $100 gift card. The store is also offering free samples and complimentary reusable shopping bags.
The bare-bones retailer opened a new store in Chesapeake last Thursday, as well as two in Virginia Beach and a store in Hampton in mid-June. By the end of the year, the company plans to have opened 100 stores in the U.S.
Often compared to fellow German grocer, Aldi, the new Lidl stores boast a slightly larger, 20,000 square-foot footprint and just six aisles.
