Wednesday, July 6, 2022

German grocer Lidl to open in Norfolk Thursday

Lidl is set to open in Norfolk on July 20.
Lidl is set to open in Norfolk on July 20.

NORFOLK — The city is getting its first Lidl supermarket as part of the ongoing wave of store openings across Virginia and the Carolinas.

The new location at 6440 N Military Highway will open Thursday with a grand opening celebration at 7:40 a.m.

Norfolk Mayor Kenny Alexander will be in attendance for the ribbon cutting ceremony, according to a release.

Like previous openings, the first 100 people to visit the store will be entered into a drawing for a $100 gift card. The store is also offering free samples and complimentary reusable shopping bags.

The bare-bones retailer opened a new store in Chesapeake last Thursday, as well as two in Virginia Beach and a store in Hampton in mid-June. By the end of the year, the company plans to have opened 100 stores in the U.S.

Often compared to fellow German grocer, Aldi, the new Lidl stores boast a slightly larger, 20,000 square-foot footprint and just six aisles.

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