In an effort to capture the evolution of economic development in the past decade, the Virginia Economic Developers Association has changed its branding.
VEDA’s new logo, designed by Neathawk Dubuque & Packett, features a cardinal – Virginia’s state bird – and uses a mirror image of the ‘V’ in VEDA to create the A.
The result is a more colorful and modern logo than the all-blue logo of the past.
“Economic development was at one time mostly industrial development,” said Michele DeWitt, the immediate past president of VEDA and the City of Williamsburg’s economic development director. “Over the past 10-12 years, the nature of economic development has changed to include workforce, tourism, retail and other non-traditional economic development activities. VEDA was looking for a way to capture that message and reflect the makeup of its membership.”
Though efforts within the statewide economic development authorities have adjusted to the evolution, VEDA’s branding has not, prompting the change.
The logo’s unveiling came during VEDA’s spring conference, which took place in Williamsburg last month.
VEDA boasts more than 550 members, made up of economic development professionals and associated industry professionals throughout Virginia.